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Writer's pictureSINEAD ORMISTON

Louis Vuitton Assessment References

Updated: Mar 2, 2023

References

Fashion United UK (2019) Louis Vuitton turns to younger audiences with new influencer campaign. [Online] Available at: https://fashionunited.uk/news/fashion/louis-vuitton-turns-to-younger-audiences-with-new-influencer-campaign/2019032642378 [Accessed October 2021].

Armstrong, G. (2017) Marketing: An Introduction, Global Edition. Boston: Pearson Education. 13th ed.

Blythe, J. (2014) Principles and Practice of Marketing. London: Sage Publications Ltd. 3rd ed.

Essay 48 (2018) Louis Vuitton Generic and Intensive Growth Stratege=ies. [Online] Available at: https://www.essay48.com/13839-Louis-Vuitton-Porters-Generic-Strategies [Accessed 4 November 2021].

Very Well Minded (2020) The Colour Psychology of Brown. [Online] Available at: https://www.verywellmind.com/the-color-psychology-of-brown-2795816 [Accessed November 2021].

Chopra, A. (2020) 'Business Perspectives and Research', Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial, .p. 1.

Packaging News (2016) Imperial saffron is the new brown for Louis Vuitton. [Online] Available at: https://www.packagingnews.co.uk/news/imperial-saffron-is-the-new-brown-for-louis-vuitton-19-07-2016 [Accessed 4 November 2021].

Crespo, J., 2017. Louis Vuitton brand identity and image, Stoke-On-Trent: Research gate.

Vogue UK (2020) Celebrities with Louis Vuitton luggage. [Online] Available at: https://www.vogue.co.uk/gallery/celebrities-with-louis-vuitton-luggage [Accessed October 2021].

Executive Lifestyles (2020) How Gucci and Louis Vuitton became two of the most valuable luxury brands. [Online] Available at: https://www.businessinsider.com/how-gucci-louis-vuitton-became-two-most-valuable-luxury-brands-2020-01?r=US&IR=T [Accessed 26 November 2021].

Dillion, S. (2011) The Fundamentals of Fashion Management. London: Bloomsbury Publishing Plc. 2nd ed.

Fashionary, (2019) The Business Fashion Manual. Hong Kong: Fashionary International Ltd. 1st ed.

Forbes (2020) Louis Vuitton[Online] Available at: https://www.forbes.com/companies/louis-vuitton/?sh=424bcd026dbe [Accessed 6 November 2021].

Vogue Buisiness (2021) LVMH rebound: Louis Vuitton, Dior and e-commerce driven growth. [Online] Available at: https://www.voguebusiness.com/fashion/lvmhs-rebound-louis-vuitton-dior-and-e-commerce-drive-growth [Accessed 4 November 2021].

Huggard, E. (2020) Communicating fashion brands: theoretical and practical perspectives. London; New York, New York: Routledge. 1st ed.

Journal Sage Pub (2005) Evolutionary Psychology. [Online] Available at: https://journals.sagepub.com/doi/full/10.1177/147470490500300109 [Accessed November 2021].

Medium (2017) Supreme x Louis Vuitton : The influence of Supreme in the resurgence of legacy logos. [Online] Available at: https://medium.com/@MaryamJeffries/supreme-x-louis-vuitton-the-influence-of-supreme-in-the-resurgence-of-legacy-logos-cc9bbc6093 [Accessed 6 November 2021].

CR Fashion Book (2020) The Second Coming of Marc Jacobs. [Online] Available at: https://www.crfashionbook.com/fashion/a34509443/the-second-coming-of-marc-jacobs/ [Accessed 7 November 2021].

Kitner, J. (2014) 'Muni', Louis Vuitton Case Study, pp. 1-3.

Buro (2020) The history behind Louos Vuitton's iconic monogram. [Online] Available at: https://www.buro247.my/fashion/insiders/the-history-behind-louis-vuitton-iconic-monogram.html [Accessed 21 10 2021].

Rebag (2020).Louis Vuitton: 101 history of the luxury fashion giant. [Online] Available at: https://www.rebag.com/thevault/louis-vuitton-101-history-luxury-giant/ [Accessed 21 10 2021].

Greenwood, G. (2013), Fashion Marketing Communications. Hoboken, N.J: Wiley-Blackwell. 1st ed.

UK Louis Vuitton (2020) A legendary history. [Online] Available at: https://uk.louisvuitton.com/eng-gb/magazine/articles/a-legendary-history?campaign=sem_LV_FLG_GBR_LV200_UNI_OTHER_OnGoing_EC_BRAN_GTAD_MUL_ENG_GBP_PHRA_LV200&utm_source=google&utm_medium=cpc&utm_campaign=LV_FLG_GBR_LV200_UNI_OTHER_OnGoing_EC_BRAN_GTAD_MUL_ [Accessed 21 10 2021].

Martin, L. et al, (2014) Pearson New International Edition: Intercultural Business Communication. Essex: Pearson Education Limited, 6th ed.

Miasa World (2015) Saffron - The color of the rising sun. [Online] Available at: https://miasa.world/saffron-the-color-of-the-rising-sun/?lang=en [Accessed 4 November 2021].

New York Times (2020) What is a Tribe. [Online] Available at: https://www.nytimes.com/interactive/2020/04/13/t-magazine/tribe-meaning.html [Accessed October 2021].

Norman, M. (2021) L"ouis Vuitton Audit Report", International Luxury Brand Assignment, pp. 7-8.

Luxury Societty (2018)Louis Vuitton art: top luxury, braind maintenance and success. [Online] Available at: https://luxurysociety.com/en/articles/2018/05/louis-vuitton-art-top-luxury-brand-maintenance-and-success [Accessed 4 November 2021].

High Snobiety (2021) These are the Trends Shaping Korean Youth Culture in 2021. [Online] Available at: https://www.highsnobiety.com/p/korea-youth-culture-2021 [Accessed 5 November 2021].

Posner, H.(2015) Marketing Fashion: Strategy, Branding and Poromotion. London: Laurence King Publishing Ltd. 2nd ed

Brunch and Glossm(2017) Why you need a Girl Boss tribe. [Online] Available at: http://brunchandgloss.com/why-you-need-a-girl-boss-tribe/ [Accessed October 2021].

Stefania Masè, et al (2017), Louis Vuitton's Art-Based Strategy to Communicate Exclusivity and Prestige. In: Fashion Branding and Communication. US :Palgrave Macmillan, p. chapter 6.

Gen Medium (2020) The End of the Girlboss Is Here. [Online] Available at: https://gen.medium.com/the-end-of-the-girlboss-is-nigh-4591dec34ed8 [Accessed October 2021].

We Are Yugen (2020) A Guide to Korean Streetwear & the 10 Brands to Know. [Online] Available at: https://www.weareyugen.com/blogs/stories/korean-streetwear-guide [Accessed October 2021].

Retail Voices (2021) Louis Vuitton luxury store experience. [Online] Available at: https://vue.ai/blog/retail-voices/louis-vuitton-luxury-store-experience/ [Accessed 4 November 2021].

Better Marketing (2020) Louis Vuitton: The 166-Year-Old Brand That Keeps Attracting the Young. [Online] Available at: https://bettermarketing.pub/louis-vuitton-the-166-year-old-brand-that-keeps-attracting-the-young-82daedfc7095 [Accessed October 2021].

The Fashion Law (2019) How brands like Louis Vuitton and Fendi enliste us to advertise for them for free. [Online] Available at: https://www.thefashionlaw.com/how-brands-enlisted-us-to-advertise-for-them-for-free/ [Accessed 28 10 2021].

The Fashion Law (2021) Louis Vuitton is Betting Big on the Korean market and rhe Global Fame of K-Pop Royalty BTS. [Online] Available at: https://www.thefashionlaw.com/louis-vuitton-is-betting-big-on-the-korean-market-and-the-global-fame-of-k-pop-royalty-bts/ [Accessed October 2021].

The Atlantic (2011) Branding Louis Vuitton: Behind the World's Most Famous Luxury Label. [Online] Available at: https://www.theatlantic.com/business/archive/2011/05/branding-louis-vuitton-behind-the-worlds-most-famous-luxury-label/238746/ [Accessed 4 November 2021].

Paris Unlocked (2021) Exploring the Fondation Louis Vuitton Museum in Paris, Inside & Out. [Online] Available at: https://www.parisunlocked.com/museums-monuments/the-fondation-louis-vuitton-museum-in-paris/ [Accessed 16 November 2021].

The Visual Communication Guy (2018) How the Louis Vuitton logo design evolution influences fashion. [Online] Available at: https://thevisualcommunicationguy.com/2018/03/27/how-the-louis-vuitton-logo-design-evolution-influences-fashion/ [Accessed 4 November 2021].

Youtube (2021) Artycapucines Collection 2021 | Louis Vuitton. [Online] Available at: https://youtu.be/_SAuvA6SGWs [Accessed 6 November 2021].

Wheeler, A., (2013) Designing brand identity: an essential guide for the whole branding team. Hoboken : Wiley-Blackwell, 3rd ed.

Marketing Mind (2020) 17 iconic brand that are acquired by the luxury giant lvmh. [Online] Available at: https://www.marketingmind.in/list-of-17-iconic-brands-that-are-acquired-by-luxury-giant-lvmh/ [Accessed 21 10 2021].

Vogue (2019) A brief history of Louis Vuitton's famous monogram. [Online] Available at: https://www.vogue.fr/fashion/fashion-inspiration/story/a-brief-history-of-louis-vuittons-famous-monogram/1682 [Accessed 21 10 2021].


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